Stuck in a creative vacuum?

Writer’s block? Or just having a blank moment? Bring out the Five Ws and One H.

Say what?? Rudyard Kipling immortalised the concept in the opening of  ‘The Elephant’s Child’, a poem that accompanied one of his Just So Stories, written in 1902:

I keep six honest serving-men
(They taught me all I knew);
Their names are What and Why and When
And How and Where and Who.

Used widely in journalism, interrogative pronouns are basic tools for gathering information. Continue reading

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