10 Ways To Lose Your Readers

There’s a plethora of advice for out there for new writers about how to hook readers in, how to engage their interest and keep them turning the pages. Sympathetic and stimulating characters, a cracking plot, an unusual setting; they all appear on that list. But there’s not quite so much guidance for the new writer about what not to do.

In these days of easy self-publishing and downloads at the press of a button, it’s ever more difficult to get your voice heard above the clamour. It’s tempting to just get your work out there, in front of that very discerning audience.  But to avoid it sinking without trace, or worse, garnering the sort of reviews you wouldn’t wish on your worst enemy, it stands to reason that you should do all you can to avoid the pitfalls that will have readers pitching your book across the room and choosing some other novel, or, after reading a sneak preview online, not buying your book at all.

It’s surprisingly easy to turn readers off; sometimes it’s the tiniest things that will do it.

Getting the nuts and bolts right is as important as designing an attractive cover and creating an exciting and appealing story. To give your book the best possible chance it pays to be aware of the hazards, so here are my top ten mistakes that drive readers nuts:

  1. Poor Editing.

Whether you’re planning to pitch to agents and publishers or to go down the self-publishing route, you owe it to yourself to get your manuscript into the best possible shape. If you can’t afford a professional editor (sometimes you can find deals and special offers on the internet), at the very least get a trusted friend who is also a reader, to proofread it. A fresh pair of eyes will see things that slip by on a computer screen. They’ll also spot glaring holes in the plot, tense changes and non sequitors. Read your work aloud; you’ll hear clumsy sentence structure and clunky dialogue.

  1. Accuracy

If your facts are wrong, you’ll lose the trust of your readers. You can bend or ignore the truth to a certain extent to fit your story (it’s your novel, after all), but make sure you get the basics right. Readers notice everything and they will not forgive you for being lazy. Dates, places, events – somewhere, someone knows the truth. Don’t try to fool them. So, no $9 bills (yes, I’ve seen this in a story set in present day America), no driving from Cornwall to Norwich in two hours (not without the benefit of teleportation), and if you’re going to quote something familiar, make sure you get it right. On the television last night I heard someone say, ‘Don’t look a gift horse in the eye.’(If you can’t see what’s wrong with this, go to the bottom of the class)

  1. Bad Grammar and Punctuation

It’s an insult to your readers if you can’t be bothered to sort out proper grammar and punctuation. It’s is a tricky area, as publishing styles change organically. Today the trend seems to be towards fewer commas, but you still need to know where they go. Ration your use of exclamation marks. In fact, erase them altogether; they’re the sign of an immature writer. As for apostrophes… make it your business to know where and why they apply.

  1. Too Many Characters too Soon

The introduction of your whole cast of characters in the first couple of pages will turn many readers off.  It’s a common complaint that too many names are difficult to take on board in one hit and readers don’t know who to ally themselves with. Who to be sympathetic towards? Who to love, who to hate? Who will disappear after the first chapter? If it’s too confusing, some readers won’t be prepared to invest their time trying to find out, and they’ll just give up.

  1. Mind Your Language

Some readers are offended by swearing, others don’t mind it. Some markets frown on it, others see it as an integral part of the story. It depends who’s reading, and in what context. You won’t find much bad language in a story for a women’s magazine, for instance, but thrillers and crime novels almost demand it. Be sensitive to your audience and don’t put swear words into a character’s mouth if they’d be unlikely to utter them.

  1. Bad Spelling

There’s no excuse for this. A spellchecker will do most of the heavy lifting, but you can’t rely solely on it. It won’t, for instance, pick up an error if it’s correctly spelled word used incorrectly, such as a homophone (words that sound the same but have different spellings) eg: to, too and two; witch and which; there, their and they’re. It’s up to you to make sure you check for basic errors. Use a dictionary.

 

  1. Getting Lost

Geography doesn’t figure a lot in most of our lives, until we read a novel that distorts the atlas, then all hell breaks loose. If your novel is set in an identifiable place, don’t mess around with the topography; someone is bound to notice and will delight in telling you, probably in a review. So if there isn’t a Waitrose on the high street of your recognisable town, don’t add one just for the fun of it.

  1. Backstory

Info dumping – the introduction of too much background about your characters in one big chunk is boring and unnecessary. Worse, it shows you up as an amateur. You should be able to trickle vital information into the narrative, in the interplay between characters, or in the dialogue. Like introducing too many characters, too much information at the start of a novel is confusing. At this stage, readers don’t know if it’s essential, useful, or merely padding. You, the writer will need to have the facts to hand – they inform your storytelling – but do your readers benefit?

  1. Head Hopping

Having decided which character(s) will tell the story, it’s not a good idea to keep jumping from head to head. This omniscient method of storytelling has fallen out of favour, though I still come across the occasional novel that manages it well. Are there several narrators in your third person narrative? If so, keep confusion to a minimum by restricting each point of view to one per chapter, perhaps. If you have multiple points of view, consider using line breaks to make this clear, or using different fonts when different characters are centre stage. If it’s a first-person story, remember that you can’t jump into another character’s head and reveal some vital piece of information that the narrator couldn’t possibly know.

  1. You Can’t Please Everyone

Regardless of all I’ve just said, do remember that it’s your story and you can tell it how you like. I’ll end with a tale of my own:  after I had finished my first novel, No News is Good News, and before I sent it out to be considered for a competition, I had the first three chapters professionally edited. This was a rigorous process, to say the least, and I benefitted enormously, as did my manuscript. One thing the editor suggested was a reworking of the opening sentences:

Working in one of the UK’s busiest television newsrooms meant that Eleanor Wragby was often disturbed in the early hours and this morning was no exception. She hauled herself into consciousness, groping for the mobile phone vibrating silently under her pillow, and squinted at the tiny letters of the text message.

The editor advised me to drop Eleanor’s background (info dump!) and combine the two sentences to give a more fluid impression:

The insistent vibration under the pillow brought Eleanor into bleary consciousness and, groping under her pillow, she squinted at the tiny letters of the text message.

I made the changes and sent the manuscript off. It didn’t win the competition, but it was accepted for publication by Accent Press. I only mention this because one of the first reviews I received objected to this new opening sentence on the grounds that it described actions that couldn’t possibly be executed at the same time. One star.

And here’s me thinking that this graceful economy of words would convey a series of actions that follow each other logically and concisely. What do I know….?    

Advertisement

For the Love of Books

As a fledgling writer I was advised that my reading pleasure would be ruined for ever; that I would minutely study everything I read, dissecting the dialogue, the use of language and vocabulary, the narrative style, to determine how it worked. I would treat every novel as a lesson. And I did, up to a point. For a newbie, it was a great way to learn. But I’m getting over that now. I still read a lot of fiction but I’m not obsessed with dismembering every book so I can scrutinise its inner workings in forensic detail. And I still learn a lot from my reading, that’s one of its pleasures. Facts I was previously unaware of, a novel approach to an everyday plot, the crafting of a story arc, I absorb it all. Some books are instantly forgettable; others stay in my head for a long time. Some take up permanent residence, and it’s these that I’d like to share with you. Continue reading

Reading Responses

Stained GlassLast week we attended a concert of classical music performed by the South East London Orchestra. We heard some stirring Mendelssohn, a very interesting piece by Fung Lam and Dvorak’s crowd pleaser, the New World Symphony. I get quite teary when listening to dramatic music like this and my husband squeezed my hand sympathetically as I dabbed my eyes. Afterwards he commented that the Dvorak had obviously gotten to me.  No, I said, the tears sprang into my eyes while the orchestra was tuning up. Sadly it seems mine is a purely Pavlovian response to the ‘A’ note the musicians tune their instruments to, and little to do with the music itself, beautiful though it was. Continue reading

New Year, New Words

I’ve always been a sucker for unfamiliar words and a few have come to my attention recently. The Reader’s Digest used to advise that it pays to increase your word power, but what can we actually do with this unwieldy vocabulary? Do we collect it in pristine notebooks – a brand new one every year – to pore over and learn by heart, before returning it to the obscurity it richly deserves? Or do we use it to liven up our prose and sprinkle through our writing like stardust? Continue reading

Throwing the baby out with the bath water

Last week’s writing group exercise explored the use of adjectives and adverbs. It was surprising how much trouble they caused. We could all remember examinations and other circumstances where we had to make up the word count with the spurious and often redundant use of the ad-words. We agreed that they could make our writing clear and interesting, but we also acknowledged that overuse could clutter our writing and make it confusing and less effective. And they certainly won’t improve bad writing.

Continue reading

Plain English

On the news this week I heard a reporter refer to someone ‘traversing’ a road. Traversing? Whatever happened to ‘crossing’? Traversing implies a journey, possibly hazardous, negotiating the Yukon or the Andes, not a suburban road. Maybe he was taking the lunchtime traffic into account.

Still, it got me thinking about our use of language in creative writing and how selecting that inelegant synonym to avoid repetition, doesn’t always work.

Continue reading

The language of love

One thing I know about writing sex scenes – I find it tricky to strike the right tone and, as a consequence, I tend to stop at the bedroom door, so to speak.

These scenes are notoriously difficult to write well. The Literary Review even created the annual Bad Sex Award to celebrate ‘the worst, most redundant or embarrassing description of physical joining, in a novel.’  http://www.literaryreview.co.uk/badsexpassages.html

Published writers admit that writing sex scenes turns them on – and the best way to make sure a scene is sexy, is to make sure you find it sexy.

Writing my sex scenes physically excites me, as it should.’ John Updike.

Continue reading

Sleepless vigilance

I had a bit of a mental meltdown this week, and I couldn’t think of anything to blog about until I found myself talking with some like-minded people about the lamentable and ongoing corruption of the English language. That got me thinking. I mentioned a well-known apocryphal tale from the First World War as a humorous illustration. You know the one – the message, “send reinforcements, were going to advance“, is sent from the battlefield back up the chain of command. When it arrives at its destination, the message is received as “send three and fourpence, we’re going to a dance“.  It’s an extreme example but it demonstrates how easily our language can be altered and distorted when we rely on the spoken word.

Continue reading