Ever looked over a piece of work and realised that you’ve used the same word several times in one paragraph? I sometimes do this deliberately when I’m in a hurry to get something down and don’t want to interrupt my train of thought with the thinking up of possible alternatives. Then, I highlight the offending word and come back to address the problem later.
No, the repetition I’m talking about here is the unconscious use of favourite words time and again. Once you’ve noticed it, it’s easy enough to substitute another word using your computer’s inbuilt thesaurus – what a miracle that synonyms function is – or a well-thumbed copy of Roget’s, if you’re still struggling to find the exact word.