Think of a colour… any colour

If you’ve temporarily hit the buffers and need some inspiration – look to the spectrum. Cool blues, elegant greens and vibrant yellows – the range of colours is infinite and the themes, emotions and moods associated with them are limited only by your imagination.

For this exercise I’ve chosen red. It’s a vibrant colour that has many nuances and connotations. When it’s diluted with white it becomes the pretty, girly pink of Dolly Mixtures or the heavy chalkiness of indigestion remedies; mixed with blue it takes on the mysterious, regal or funereal properties of purple; with yellow it becomes altogether more vivacious, adding a touch of citrus to a description.

Red occurs naturally in nature – the colour of blood and of many fruits. But it also suggests heat, embarrassment, anger or danger; it can be evocative of suffering, of carnage and of speed; it even represents a political ideal. These various aspects can be explored very successfully in our writing.

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